Brand creative, social media manager, and content director. I translate brand identity into visual worlds — through content, shoots, social strategy, and creative that converts.
View Selected Work
Work recognized by editors, without paid placement.
Lead feature, opening image of the micro French manicure trend piece. Chosen by editorial, not paid.
Read Article →Editorial feature in the classic nail trends roundup, content selected by the Real Simple team without paid placement.
Read Article →Content reposted on official brand accounts and websites across 3+ brand partners.
I'm Diana — a brand creative and social media manager based in New York. My work lives at the intersection of visual identity, content creation, and brand storytelling. Whether I'm art directing a shoot, building a content system from scratch, or executing a sell-out brand activation at a luxury beauty pop-up, I approach every project with the same question: what does this feel like to the person on the other side?
I've built social worlds for Trinny London, managed partnerships with 8+ beauty brands, grown audiences from zero on platforms where most people are still figuring out the algorithm, and earned press features in Bustle Beauty and Real Simple along the way. My goal is Creative Director — and every project I take on is a deliberate step toward leading brand vision at scale.
My work spans the full creative lifecycle, from the first brief to the final brand moment. I bring both the vision and the execution.
A closer look at the thinking, strategy, and execution behind the work.
Built a content mix that balanced evergreen posts, including nail tutorials and foundational technique guides, with trend-responsive content like spring seasonal looks and viral moments such as the Hailey Bieber chrome nail aesthetic. Developed a consistent visual identity and brand voice across every post, optimized for the platform's algorithm through observation and testing, and approached brand partnerships selectively to protect audience trust.
Authenticity drives engagement more than follower count. A clear creative point of view, paired with the strategic ability to move between timeless content and timely trends, beats viral trend-chasing every time.
Created high-quality nail art content with a distinct and consistent aesthetic. Pursued brand partnerships through direct outreach, executed sponsored content that felt native rather than transactional, and built a monetization stream through affiliate marketing and commission-based sales.
716 followers generated $2,500+ in tracked sales at $3.40 per follower, 2 to 3x the industry average. Engaged audiences drive real business results. Earned press features in Bustle Beauty and Real Simple along the way.
Developed an integrated content strategy balancing product, education, and community. Conceived and executed the Customer Wall, a curated photo installation featuring local and remote community members that became a signature brand moment. Built a content calendar that made customers feel like insiders rather than consumers.
Community building beats traditional marketing every time. Creating a sense of belonging drives loyalty and word-of-mouth that no paid campaign can replicate. Grew to 2K engaged followers in under 5 months.
Led the creative vision for storefront design and visual merchandising, managed dual-location operations, collaborated directly with the Trinny London marketing team on brand activations and in-store campaigns, and directed sold-out experiential events that generated genuine brand connection with customers.
Creative vision and operational excellence are not separate skills. The storefront hit £522K in revenue in its first six months at 99.7% of target, with every brand event selling out.
Open to social media manager, brand creative, and content strategy roles in New York. Available for full-time opportunities, including hybrid and remote.